Our Current Board Members


Henry Zelones OAM LGM JP – President

Henry Zelones has been a member of the Armadale Business Association Chamber of Commerce since 1977. He ran several local businesses under his Trionix brand and established his first electronic servicing business in Gosnells in 1971, Trionix Retravision in 1974 in Kelmscott, Trionix TV Rentals in 1976 and relocated Trionix Services from Gosnells to the Kelmscott industrial estate in 1977. He relocated his Retravision to Jull St Armadale in 1979. Henry previously served as President of the Armadale Chamber of Commerce from 1984 to 1990 and again from 1997 to 1999. Henry represented the Armadale Chamber on the Board of the Federated Chambers of Commerce during his tenure as President in the 80’s. In 2009 he became a founding member of the Armadale Region Business Assassination. He was also honored with a Life membership of the Chamber in 1999. In 1989 Henry was elected to the City of Armadale Council, served as the City’s Planning Committee Chairman for 18 years and as the Mayor of the City of Armadale from 2011 to 2019. Due to his increased work load as Mayor, Henry closed Trionix in 2012, but kept his membership through the Office of the Mayor. His other experiences at a State level was on the Board of the WA Local Government Association 13 years, Heritage Council of WA 6 years, a Commissioner with Western Australian Planning Commission for 10 years. Henry retired from the Council in October 2019. In January 2020 Henry was elected as Chairman of the Board.

Natalie Crosswell  – Vice President  

Natalie is the owner of Future Steps Financial Planning, a local financial advisers business on Prospect Road, Armadale.

Having worked alongside founding adviser, Greg Walkington for over 13 years, Natalie took over the role as principal adviser in 2016 when he retired.

Natalie is able to assist clients with all areas of financial planning – from Cash Flow/Debt Management, Superannuation, Retirement and Pre-Retirement Planning to Personal Life insurance (Life, TPD, Trauma and Income Protection), Savings and Investment plans including Borrowing to Invest.

“At Future Steps Financial Planning we think of life as a journey to be enjoyed with its ups and downs, pit-stops, diversions and various destinations. We help clients step back and assess whether they are making the most of their opportunities and then create a pathway from where they are now to where they want to be.”

Stephen Anthony  – Treasurer

Stephen is the founder and principal of Perth Accounting & Tax Solutions. He has over 35 years of experience in Accounting and Taxation. Stephen has always been passionate about delivering great accounting and tax solutions to businesses. Stephen has held a number of board positions for schools, charities and has been treasurer for many not for profit organisations.

Stephen has a keen interest in kayaking and bushwalking. Stephen is also a Board member of Rotary and you may see volunteering at the gates of the Rotary Bring & Buy in Maddington Shopping Centre car park on Sunday mornings

  • Member of the Institute of Public Accountants
  • Certified Tax Advisor status of Taxation Institute of Australia
  • Registered Tax Agent
  • ASIC Approved SMSF Auditor
  • Xero Certified Advisor
  • Quickbooks Online Pro Advisor



Bernadette O’Connor – Board Member

Bernadette previously  worked for the ANZ bank for 33 years. She holds a Certificate 4 in Business Front line Management.  Her contribution to the business community is invaluable and is appreciated by the Board of Management. Bernadette has many hobbies and you might meet her out wandering through the beautiful hills on the weekends enjoying running, hiking and taking time to read and she also does some voluntary work.


Francis Thornton – Board Member



John Hardy – Board Member

John Hardy is the Founder and Director of Peak Consultancy in Western Australia offering considerable across-the-board commercial experience and life skills. This quality business is the bedrock upon which the WA operation is built.

 He understands small business from the sharp end, and has, over the past 22years, built Peak Consultancy to the point where it has a credible, respected and accepted place in the WA marketplace.

John has a pioneering spirit, puts his hand up to drive start-up projects and takes on challenges of exceptional commercial difficulty. The many successes include leading an organisation that had lost its core ethos and was suffering from a very dysfunctional management structure through to a completely re-engineered and highly motivated entity within 12 months. Change management is his forte, coupled with coaching skills in both the boardroom and on the field of play. He sees sport as a metaphor for the challenge of getting the best out of individuals and motivating them to excel.

John has discovered – to his cost as well as to his advantage – that the experience of making mistakes is all part of growth, building understanding and effecting necessary changes. Failure and rejection at one part of his corporate life led to a process of his own internal review and acceptance that drives alone is not enough. He consciously developed the human, man-management qualities he needed to balance his natural commercial spirit and ambition.

The notion of ‘legacy’ underpins John’s work and beliefs. “We help clients understand that we’ve been on the same journey of defining and understanding our life purpose. Consequently, we move from just being success orientated to becoming people who really want to make a difference and leave a legacy for others. Facilitating that quantum change in attitude and perception is now very much part of my life purpose.”

John and Patti have been happily married for 32 years and have three wonderful adults’ children in Jared, Nathan and Talitha and six grandchildren.


Cr Gary Smith – City Representative



Lynda Rose – Administration Officer

Lynda has lived in this area most of her life. She resides in Bedfordale and has a family of 4 grown adults and several grandchildren. Working as a teachers aid in the early days, owning and operating an Advanced Skin Clinic in Cannington, as well as working in the real estate industry in the local area. She also holds a Bachelor Of Nutrition.

“I enjoy my work at Business Armadale Chamber of Commerce, as I have a keen interest in developing our local area, encouraging new business, reaching out to involve our youth, and watching our local community grow and prosper. I love to walk and cycle in our local area and explore the many trails that we have in our glorious hills.”

Lynda was appointed as our new Administration Officer following the AGM in September 2020. Lynda had previously served in this capacity and we welcome her return.